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Hailing from Oklahoma, Taylor Goad is a designer and illustrator currently based in San Francisco. One time he read somewhere that “the idea should dictate the aesthetic and that the best solutions are the smartest ones.” It seemed pretty spot on, so he adopted it as his own design mantra or whatever.


Taylor draws inspiration from his small-town upbringing, his current urban environment, and whatever snacks are at his desk. His work has been featured on Grain Edit, The Dieline, DesignWorkLife, LogoLounge 7 & 8, Lost Type Co-Op, Lovely Package, HOW Magazine and CMYK.  Most recently, Taylor was named as one of PRINT Magazine's "NVA: 20 Under 30".

Currently, Taylor is a designer at Hatch Design. He has previously worked at Foundry Collective160over90 and Gardner Design.